Now Hertz Gold members get the best of both worlds. Introducing Gold Choice — the confidence of knowing your car will always be there, plus the freedom to choose something different on the spot. It’s the ultimate in rental car satisfaction.
Rent with Confidence
The car you booked — or better! — will be ready and waiting for you as always. Hertz pioneered pre-assigned car rental, and nobody does it better.
Rent with Control
But now, if you booked a midsize car or larger, different models and colors are available at no extra cost. Just step over to our new Gold Choice area and choose the car you want.
Rent with Speed
With Gold Choice, you always skip the counter and go straight to your car. And if you choose a Gold Choice alternative, you still drive straight to the gate without wasting any time.
Gold Choice. Get the car you want, without compromise.
How It Works
- Do I have to pay for Gold Choice?
- No. When you reserve a midsize vehicle or larger, you can switch to any vehicle in the Gold Choice area at no extra charge. Specialty cars are also available at clearly marked ‘per day’ prices in the Gold Choice Upgrade area. We also have dedicated personnel to assist with your rental or answer questions. If you don’t see the car you want, they can help you find exactly what you are looking for.
- What if I am a Hertz President’s Circle® or Five Star® member?
- Hertz President’s Circle customers are automatically allocated a one car-class upgrade from what they booked, and Hertz Five Star members will be given an upgrade whenever available. But you can also select any car from the Gold Choice area if you see something you prefer.
- What if I am already eligible for an upgrade?
- The car you reserved, or better, will always be ready for you. Gold Choice gives you the extra freedom to pick something else if it suits your needs that day.
- See where Gold choice is available.